Atari
Redefining a legacy video game brand for the modern era.
Project | Website, Design System, Ecommerce |
Capabilities | Web design, Design system, Motion |
Year | 2022 |
For the past two years, my role at Field Office has been pivotal in the strategic partnership with Atari, focusing on redefining, building, and maintaining their e-commerce site and digital ecosystem. In this collaborative journey, I took charge of designing the entire website and building a robust design system at scale. This multifaceted approach aimed not only at elevating Atari's online presence but also at establishing a cohesive and engaging digital experience for their users. The result is a seamlessly integrated platform that reflects Atari's iconic brand while delivering a modern, visually appealing, and user-friendly interface. Our ongoing collaboration ensures that Atari's digital ecosystem remains dynamic, adaptive, and resonant with their audience in the ever-evolving digital landscape.
Agency: Field Office
Web design: Taylor Reddam-Woo
Design system: Taylor Reddam-Woo
Creative Director(s): Philip Tabah, Julia Tsao
Strategy: Nolan Jones
Development: JP Lauzon, Romain Penaruiz, Robbie Bart