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Atari

Redefining a legacy video game brand for the modern era.

ProjectWebsite, Design System, Ecommerce
CapabilitiesWeb design, Design system, Motion
Year2022

For the past two years, my role at Field Office has been pivotal in the strategic partnership with Atari, focusing on redefining, building, and maintaining their e-commerce site and digital ecosystem. In this collaborative journey, I took charge of designing the entire website and building a robust design system at scale. This multifaceted approach aimed not only at elevating Atari's online presence but also at establishing a cohesive and engaging digital experience for their users. The result is a seamlessly integrated platform that reflects Atari's iconic brand while delivering a modern, visually appealing, and user-friendly interface. Our ongoing collaboration ensures that Atari's digital ecosystem remains dynamic, adaptive, and resonant with their audience in the ever-evolving digital landscape.

Credits

Agency: Field Office

Web design: Taylor Reddam-Woo

Design system: Taylor Reddam-Woo

Creative Director(s): Philip Tabah, Julia Tsao

Strategy: Nolan Jones

Development: JP Lauzon, Romain Penaruiz, Robbie Bart

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